The ROI of Design

Great design can reward a company’s shareholders, but “good enough” doesn’t do much. Mauro Porcini is the Chief Design Officer of PepsiCo and the author of “The Human Side of Innovation: The Power of People in Love with People.” Ricky Mulvey caught up with Porcini to discuss:

- Why investors should watch companies with great design thinkers

- The strategy behind limited-edition releases

- How wearables could change what we eat and drink

 

Companies mentioned: PEP, MMM, AAPL

 

Host: Ricky Mulvey

Guest: Mauro Porcini

Engineer: Tim Sparks